Improving your customer’s user experience online
If you’re new to digital marketing, then you may be wondering what the term ‘user experience’ means. A user experience is not just about the user, it’s about how you present your business in an easy-to-use, effective manner.
Dog owners particularly find this difficult with many hospitality websites at the moment, due to a lack of prominent keywords on their website. Words and phrases like ‘dog friendly’, ‘dog’s welcome’, ‘dog’s allowed’ really need to be visible on your website to allow the user to recognise your business as dog friendly.
Chances are, if you’re getting repetitive calls asking if you’re a dog friendly establishment, the user experience isn’t helpful and information is lacking/not clear.
How can a good user experience help my business?
When your user experience is great, it can be like having BIG welcome sign to your business. It’s attractive and lets visitors know exactly what to expect. If you’re dog friendly, dog owners need to be able to source this information, so be sure to put it on there.
A good user experience can also help with a lower bounce rate, customers will engage, revisit and use your site more. It will also help with more leads, calls and bookings, and will save time handling those repetitive queries i.e. ‘is this place dog friendly?’.
A user experience pre-empts what it will be like to interact with your business. If your business if filled with Google Ad’s – chances are they’re going to click straight off. The easier, more valuable and effective it is, the more likely it will be to increase your leads.
How can I make my user experience good?
What your customers experience on the website makes up the user experience. Things like web navigation, what device they visit your website on, usability and accessibility need to be improved in the first instance.
Our top tip? Do a review of your website. Think about all the different things that you need for your website and all the different people who are going to use it (dog owners, mothers, people with disabilities), are you covering all basis?
Is it easy to find your basic business details? Is it easy to spot those keywords ‘dog friendly’, ‘baby changing’, ‘accessible.’ Getting feedback from people within those communities is a good way to improve your website.
It doesn’t have to be all singing all dancing!
So many businesses are now opting for one-page websites because let’s face it, as hospitality business owners we don’t have time to manage a full blown website.
A one-page gives you the chance to share your most important details while capturing that 30 second attention span. Text needs to be detailed but minimal – remember ‘less is more’.
We have expert web designers in the Dog Furiendly team who are experienced in designing effective user experiences. Find out how easy your website is to use in perspective of the dog owner, or how easy it is to spot that you are a dog friendly business with our free Visibility Report.